About me
Raffay Bin Moazzam
I’m Raffay, a Senior Product Designer focused on creating clean, thoughtful, and high-performing digital experiences.
Over the past 4 years, I’ve worked across SaaS products, AI tools, landing pages, dashboards, websites, and design systems, turning complex ideas into interfaces that feel simple, polished, and easy to use.
I enjoy working at the intersection of strategy, visual design, and user experience. Whether I’m designing a product flow, improving a website, or building a scalable design system, my goal is always the same: create work that looks great, works beautifully, and helps the product grow.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
HOW I GOT HERE
Every designer's path is a series of problems they couldn't leave unsolved. Mine led from curious self-starter to owning end-to-end design for AI products, one user flow, one launch, one lesson at a time.
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
My Tech Stack
I build with intention. Figma for design, Framer for bringing it to the web, Claude for thinking faster, Spline for depth, Canva for speed. Each tool earns its place in how I work.
Figma
My design home base where every user flow, wireframe, and high-fidelity screen takes shape, from first idea to dev-ready handoff.
Framer
How my designs become living websites fast, interactive, and responsive, without waiting on a development cycle.
Claude
My thinking partner for everything around the design research, UX copy, content strategy, and pressure-testing ideas before they hit the canvas.
Spline
My tool for adding a third dimension interactive 3D visuals that give projects depth and a touch of play.
Canva
My quick-draw tool for marketing assets, social graphics, and anything that needs to look good in minutes, not hours.
WHERE STRATEGY MEETS CRAFT
Good design isn't a happy accident it's a process. Mine is built from four years of shipping AI products: strategy first, creativity with intent, and every decision tied to a result you can measure.
01.
Research & Strategy
Every project starts with understanding your business, your users, and what the competition is getting wrong. Through user research and competitor analysis, I find the gap your product can own, and turn it into a clear roadmap for the entire design.
01.
Research & Strategy
Every project starts with understanding your business, your users, and what the competition is getting wrong. Through user research and competitor analysis, I find the gap your product can own, and turn it into a clear roadmap for the entire design.
02.
Concept & Ideation
This is where direction takes shape. I map user flows and information architecture, sketch concepts, and refine the strongest ideas into wireframes locking the decisions that are expensive to reverse before a single pixel gets polished.
02.
Concept & Ideation
This is where direction takes shape. I map user flows and information architecture, sketch concepts, and refine the strongest ideas into wireframes locking the decisions that are expensive to reverse before a single pixel gets polished.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
05.
Launch & Delivery
Launch is the beginning, not the finish line. You get a polished, dev-ready handoff and my support beyond it, because the best insights come after real users arrive.
05.
Launch & Delivery
Launch is the beginning, not the finish line. You get a polished, dev-ready handoff and my support beyond it, because the best insights come after real users arrive.
Hi
Hi
Let's work together
Let’s build something impactful together whether it’s your brand, your website, or your next big idea.
About me
Raffay Bin Moazzam
I’m Raffay, a Senior Product Designer focused on creating clean, thoughtful, and high-performing digital experiences.
Over the past 4 years, I’ve worked across SaaS products, AI tools, landing pages, dashboards, websites, and design systems, turning complex ideas into interfaces that feel simple, polished, and easy to use.
I enjoy working at the intersection of strategy, visual design, and user experience. Whether I’m designing a product flow, improving a website, or building a scalable design system, my goal is always the same: create work that looks great, works beautifully, and helps the product grow.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
HOW I GOT HERE
Every designer's path is a series of problems they couldn't leave unsolved. Mine led from curious self-starter to owning end-to-end design for AI products, one user flow, one launch, one lesson at a time.
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
My Tech Stack
I build with intention. Figma for design, Framer for bringing it to the web, Claude for thinking faster, Spline for depth, Canva for speed. Each tool earns its place in how I work.
Figma
My design home base where every user flow, wireframe, and high-fidelity screen takes shape, from first idea to dev-ready handoff.
Framer
How my designs become living websites fast, interactive, and responsive, without waiting on a development cycle.
Claude
My thinking partner for everything around the design research, UX copy, content strategy, and pressure-testing ideas before they hit the canvas.
Spline
My tool for adding a third dimension interactive 3D visuals that give projects depth and a touch of play.
Canva
My quick-draw tool for marketing assets, social graphics, and anything that needs to look good in minutes, not hours.
WHERE STRATEGY MEETS CRAFT
Good design isn't a happy accident it's a process. Mine is built from four years of shipping AI products: strategy first, creativity with intent, and every decision tied to a result you can measure.
01.
Research & Strategy
Every project starts with understanding your business, your users, and what the competition is getting wrong. Through user research and competitor analysis, I find the gap your product can own, and turn it into a clear roadmap for the entire design.
01.
Research & Strategy
Every project starts with understanding your business, your users, and what the competition is getting wrong. Through user research and competitor analysis, I find the gap your product can own, and turn it into a clear roadmap for the entire design.
02.
Concept & Ideation
This is where direction takes shape. I map user flows and information architecture, sketch concepts, and refine the strongest ideas into wireframes locking the decisions that are expensive to reverse before a single pixel gets polished.
02.
Concept & Ideation
This is where direction takes shape. I map user flows and information architecture, sketch concepts, and refine the strongest ideas into wireframes locking the decisions that are expensive to reverse before a single pixel gets polished.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
05.
Launch & Delivery
Launch is the beginning, not the finish line. You get a polished, dev-ready handoff and my support beyond it, because the best insights come after real users arrive.
05.
Launch & Delivery
Launch is the beginning, not the finish line. You get a polished, dev-ready handoff and my support beyond it, because the best insights come after real users arrive.
Hi
Hi
Let's work together
Let’s build something impactful together whether it’s your brand, your website, or your next big idea.
About me
Raffay Bin Moazzam
I’m Raffay, a Senior Product Designer focused on creating clean, thoughtful, and high-performing digital experiences.
Over the past 4 years, I’ve worked across SaaS products, AI tools, landing pages, dashboards, websites, and design systems, turning complex ideas into interfaces that feel simple, polished, and easy to use.
I enjoy working at the intersection of strategy, visual design, and user experience. Whether I’m designing a product flow, improving a website, or building a scalable design system, my goal is always the same: create work that looks great, works beautifully, and helps the product grow.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
HOW I GOT HERE
Every designer's path is a series of problems they couldn't leave unsolved. Mine led from curious self-starter to owning end-to-end design for AI products, one user flow, one launch, one lesson at a time.
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Senior UI/UX Designer
Isgen.ai
Jan 2026 - Present
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Isgen.ai
Apr 2024 - Jan 2026
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer II
Satuma PVT
Oct 2023 - Oct 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Designer
Isgen.ai
Jan 2023 - Apr 2024
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
Product Design Intern
Isgen.ai
Nov 2022 - Dec 2022
My Tech Stack
I build with intention. Figma for design, Framer for bringing it to the web, Claude for thinking faster, Spline for depth, Canva for speed. Each tool earns its place in how I work.
Figma
My design home base where every user flow, wireframe, and high-fidelity screen takes shape, from first idea to dev-ready handoff.
Framer
How my designs become living websites fast, interactive, and responsive, without waiting on a development cycle.
Claude
My thinking partner for everything around the design research, UX copy, content strategy, and pressure-testing ideas before they hit the canvas.
Spline
My tool for adding a third dimension interactive 3D visuals that give projects depth and a touch of play.
Canva
My quick-draw tool for marketing assets, social graphics, and anything that needs to look good in minutes, not hours.
WHERE STRATEGY MEETS CRAFT
Good design isn't a happy accident it's a process. Mine is built from four years of shipping AI products: strategy first, creativity with intent, and every decision tied to a result you can measure.
01.
Research & Strategy
Every project starts with understanding your business, your users, and what the competition is getting wrong. Through user research and competitor analysis, I find the gap your product can own, and turn it into a clear roadmap for the entire design.
01.
Research & Strategy
Every project starts with understanding your business, your users, and what the competition is getting wrong. Through user research and competitor analysis, I find the gap your product can own, and turn it into a clear roadmap for the entire design.
02.
Concept & Ideation
This is where direction takes shape. I map user flows and information architecture, sketch concepts, and refine the strongest ideas into wireframes locking the decisions that are expensive to reverse before a single pixel gets polished.
02.
Concept & Ideation
This is where direction takes shape. I map user flows and information architecture, sketch concepts, and refine the strongest ideas into wireframes locking the decisions that are expensive to reverse before a single pixel gets polished.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
03.
Feedback & Refinement
Design improves in the open. I share work early and often, gather your feedback, and iterate in tight loops so the design evolves with your input instead of surprising you at the end.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
04.
Testing & Optimization
Before anything ships, it gets pressure-tested usability, responsiveness, and the small details that decide whether users trust a product. I refine until the experience works seamlessly on every device and every screen size.
05.
Launch & Delivery
Launch is the beginning, not the finish line. You get a polished, dev-ready handoff and my support beyond it, because the best insights come after real users arrive.
05.
Launch & Delivery
Launch is the beginning, not the finish line. You get a polished, dev-ready handoff and my support beyond it, because the best insights come after real users arrive.
Hi
Hi
Let's work together
Let’s build something impactful together whether it’s your brand, your website, or your next big idea.